Posts by Christopher Olson, EA
How to Budget for Marketing
How to Budget for Marketing (and Get Better ROI) For many business owners, marketing feels like a moving target. Some months you spend aggressively. Other months you pull back. And often, it’s hard to tell what’s actually working. The truth is this: marketing should not feel random. It should feel strategic, predictable, and tied directly…
Read MoreWhat Successful Local Businesses Have in Common: Lessons From Real Companies We Help Grow
How to Budget for Marketing: Build a Budget Around Growth and ROI Jump to a Section How Much Should You Spend? Marketing as an Investment Revenue Benchmarks Reverse-Engineer the Budget Budget Categories ROI vs. ROAS Customer Acquisition Cost Conversion & Sales Short-Term vs. Long-Term Budget Around Capacity Reviewing the Budget Common Budget Mistakes Frequently Asked…
Read MoreSEO, But Make It Irresistible: A Glammed-Up Guide to Getting Google’s Attention
SEO Glow-Up Guide: How to Make Your Website More Search-Friendly Jump to a Section What Is an SEO Glow-Up? Keep Content Current Build Better Backlinks Don’t Catfish Google Polish the Website Keywords & Search Intent Create Useful Content Give Google a Clear Path Strengthen Local SEO Measure the Right Things What Not to Obsess Over…
Read MoreBacklinks: The Backbone of SEO Success
Backlinks: The Backbone of SEO Success Jump to a Section Why Backlinks Matter What Are Backlinks? How Google Uses Links Quality vs. Quantity What Makes a Good Backlink? Backlinks Beyond Rankings How to Build Backlinks Local Backlinks Guest Posting Link Spam & Risk Nofollow & Sponsored Links Backlinks & Domain Authority Measuring a Link Profile…
Read MoreHow to Rank in Google’s Local Map Pack: The Complete Breakdown
How to Rank in Google’s Local Map Pack: The Complete Breakdown Jump to a Section How Does Map Pack Ranking Work? Google’s 3 Local Ranking Factors Google Business Profile Reviews Proximity & Service Areas Website & On-Page SEO Citations & Business Information Local Backlinks Local Content Technical SEO Profile Engagement Competitors & Spam Measuring Local…
Read MoreShould I Include a Google Map on My Website?
Should I Include a Google Map on My Website? Jump to a Section Should You Embed a Map? Google Maps & Local SEO Maps, Entity & Location Signals Is It a Ranking Factor? Benefits of a Map Maps & Service Areas Where Should the Map Go? Embedding Best Practices Multiple Locations Broader Local SEO Strategy…
Read MoreHow Informative Blog Articles Help Rank Your Website: A Comprehensive Guide to SEO and Blogging
How Informative Blog Articles Help Rank Your Website Jump to a Section Do Blogs Help SEO? What Is Informative Content? Why Blogs Help SEO Topical Authority Keywords & Search Intent Internal Linking Generating Organic Traffic Traffic & Engagement Industry Expertise Matters Ideas for Blog Content Promoting Blogs on Social Media Measuring Blog Performance Common Blogging…
Read MoreWhat Are Google Penalties?
What Are Google Penalties? Jump to a Section What Is a Google Penalty? Manual Action vs. Ranking Drop Google Manual Actions Common Spam Violations Not Every Ranking Drop Is a Penalty Potential Consequences How to Avoid Penalties How to Diagnose a Penalty How to Recover Reconsideration Requests Frequently Asked Questions Final Thoughts Few things get…
Read MoreOragnic Web Traffic: A Comprehensive Guide to the Importance of Website Traffic and Engagement
Organic Web Traffic: A Comprehensive Guide to Website Traffic and Engagement Jump to a Section Why Traffic & Engagement Matter What Is Organic Traffic? Traffic Quality vs. Traffic Volume What Website Engagement Means Does Engagement Affect Rankings? Why Organic Traffic Is Valuable How to Generate Organic Traffic The Role of Content Website Experience & Technical…
Read MoreTop 5 SEO Trends to Watch
Top 5 SEO Trends to Watch in 2026 Jump to a Section SEO in 2026 1. AI-Driven Search 2. Authority, Expertise & Trust 3. Local SEO & Reviews 4. Technical SEO & UX 5. Visual & Multimodal Search How to Adapt Your SEO Strategy Frequently Asked Questions Final Thoughts Search engine optimization continues to change…
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